Privacy and Cookies
50five’s Data Collection:
Personally Identifiable Information
Personally Identifiable Information (“PII”) is data about you that is personally identifiable. Examples of personally identifiable information include name, address, email address, credit card number or any other information that is not otherwise publicly available. We use PII that has been provided to us for business purposes such as to contact you, for billing, or to otherwise render our services. We retain that information until removal is requested. Anyone who has provided personally identifiable data to 50five may elect to have their data deleted from our files, or to be used only for the service requested, by following the instructions listed under Personally Identifiable Opt-Out later in this policy. We do not collect PII as a function of our retargeting service.
Non-Personally Identifiable Information
Non-Personally Identifiable Information (“NPII”) data is collected by 50five and our partners and is used for retargeting. We, and/or one or more of our ad technology partners, may collect NPII from people who visit our website or people who visit our clients’ websites. This data is anonymous, and can include information such as web pages you’ve viewed, date and time of pageviews, domain type, location information associated with your IP address, and your interactions to an ad delivered by us or our ad technology partners. 50five and our ad technology partners use different methods to collect this type of data, including cookies and web beacons, and it is stored indefinitely.
Cookies are small text files that can store information. There are two types of cookies: session cookies and persistent cookies. Session cookies expire when you close your browser, and persistent cookies stay on your computer until you delete them. 50five may use both session and persistent cookies to customize your web experience and to analyze web traffic.
These cookies do not store any PII, but they do record the following information: the set of people cookied, websites visited, where and when people viewed our ads, interactions (such as clicks) with an ad, and if a purchase was made. This type of information can in no way be used to identify a specific person or user of our service. This data will never be shared with third parties or used to display ads for a third party without explicit written permission from all parties.
The NPII collected by 50five in the aforementioned process will be kept by 50five indefinitely and will be securely maintained and archived. 50five does not link the NPII described here to any personally identifiable information provided to us.
In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior.
All personally identifiable data provided by individuals is maintained in confidence by 50five. There are instances, however, in which personally identifiable and non-personally identifiable information is shared with third parties, as described below.
With respect to personally identifiable information provided to 50five, 50five may, from time to time, provide information to certain third-party vendors for efficiency purposes in providing administrative services such as billing, delivery and pay-outs, or for other services related to providing the 50five service. Vendors and service providers are contractually required to keep confidential the information received, and may not use it for any purpose other than to carry out the services they perform on our behalf.
Finally, 50five may share information on individuals as it deems necessary to comply with a court order or to cooperate with government and law enforcement officials.
50five takes security very seriously, and we take measures to protect all of our data from unauthorized access, destruction or disclosure. We employ reasonable security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable regulations.
Pages within 50five that collect credit card information are SSL encrypted to ensure a secure transaction.